Writing Samples
A selection of my works from Elevandi, Tech in Asia, MarinaBaySands.com, and more.
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Editorial style guides (Available on request)
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[Coming soon] Thought leadership content
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[Coming soon] Blog posts
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[Coming soon] Ad copy
01
Newsletters
Elevandi Digest
Launched and led Elevandi Digest, a monthly fintech newsletter with 11k+ readers.​​
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Avg open rate of 33%; avg read time of 61.3%
Tech in Asia
Wrote weekly newsletters to reach TIA’s >200k readers.
02
Microcopy + eDMs
Point Zero Forum (Elevandi)
As part of a 12-week drip campaign for Point Zero Forum 2024, I worked with cross-functional teams and alongside two in-house content marketers to produce and build content-led eDMs and social posts. This included:
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Setting up UTM tracking
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Building HubSpot templates
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A/B testing subject lines and/or CTA buttons
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Segmented sends
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Building post-event survey forms
The marketing team achieved 101% YoY growth in ticketing revenue for Point Zero Forum 2024 (from ~USD263k in 2023, to ~USD529k in 2024)
03
Content strategy
I developed the content strategy for Insights Forum, a by-invite-only prelude to Singapore FinTech Festival 2024.​
Developed our socials strategy, leading to Ahrefs' Twitter/X following growing by 64.5% (79k to >130k) in eight months.
Elevandi, Health Hub Singapore, and more
By request only. Email me here.
04
Brand colour guide
I designed a branding colour guide to ensure the consistency of all visuals on the Seedly blog.
welcome to my portfolio 👋