I'm Rebecca Liew, a content marketer and social media strategist.
My 30-second intro:
🇸🇬 I'm Singapore born-and-bred.
🌟 I'm obsessed with words, copy-editing, and experimenting.
🌱 I've a love for making things better—whether it's improving the organic presence of a blog or social media account, or breaking down the technical into digestible pieces of content.
☕ I'm at my most productive when fuelled by matcha and good music.
🎨 I sometimes illustrate (mostly cats).
My Background
Long-form features, newsletters, infographics, blog posts, video scripts, news scripts, CTA buttons, store listings, product tip videos: I’ve done them all, and then some.
\
Since 2016, I’ve worked for in-house print publications and their branded content arms, and with a multitude of internal stakeholders and external vendors (agencies).
/
I’ve hired and guided contributors on SEO best practices, as well as managed freelance writers and copy-edited their work.
I’ve also developed editorial style guides and content strategies for brands in the SaaS and fintech space.
\
My works have been published in Time Out Singapore, Rice Media, Tech in Asia, South China Morning Post, MarinaBaySands.com, ChannelNewsAsia.com, and more.
Highlights Reel
Elevandi: Content Marketing Manager (May 2024 - )
⭐ Launched and led our monthly newsletter, Elevandi Digest (11k+ readers; avg open rate of 33% + avg read time of 61.3% )
⭐ Developed the content strategy for Insights Forum, a by-invite-only prelude to Singapore FinTech Festival 2024
⭐ Oversaw the content strategy + growth of Ele's social media platforms (LI, X). Grew Elevandi's LI page by +114% (May-Jul 2024).
⭐ Built the content calendar to shape brand, SEO + editorial efforts for our knowledge hub, Elevandi Insights.
⭐ Worked with marketing team to achieve 101% YoY growth in ticketing revenue for Point Zero Forum (from ~USD263k to ~USD529k). This included running drip campaigns, crafting video scripts, CTA buttons, and more.
Ahrefs: Social Media Manager (Jun 2021 - Jan 2024)
⭐ Introduced SOPs: Established a social media content calendar (X/LI/FB), set up an ad campaigns tracker, added new tools (e.g. Typefully, Loom) to improve my workflow.
⭐ Worked with the product + PR teams, and introduced new content formats for TW/LI including product feature videos (conceptualizing, scripting + promoting).
⭐ Initiated @AhrefsAcademy (an educational IG account) and organically grew it from zero to 4k followers in four months.
⭐ Grew Twitter following from 79k to >100k followers in four months.
Tech in Asia (TIA), Studios (2020 - Apr 2021)
⭐ Co-managed >14 client accounts including Grab, Shopee, IMDA, and AppsFlyer. I discussed content briefs with stakeholders, negotiated timelines, drafted outlines, and interviewed C-level execs to craft thought leadership pieces, video scripts, and infographics.
⭐ Managed pool of four freelance writers: Assigned and briefed them, provided feedback on their work, managed their timelines
⭐ Wrote weekly newsletters to reach TIA’s >200k readers.
Note: This was a six-month contract role.
Seedly, Senior Content Strategist
⭐ Led the team through a content revamp of Seedly’s Product Reviews pages using SEO tools (Ahrefs, Surfer SEO, etc.)
⭐ Tracked SeedlyReads' numbers daily with Google Analytics and Google Search Console. In Mar 2020, the team achieved 2.2 million sessions — up from 900k sessions when I joined in Sep 2019.
⭐ Moderated community fintech events, including for Crypto.com and Instarem
⭐ Spoke on Money.FM
⭐ Initiated and led the creative direction for the Seedly Comic Series and Hustlers of Singapore, a human-interest series that profiled movers and shakers in the city.
Marina Bay Sands, English Content Executive
⭐ As part of a site-wide revamp, made UX recommendations for the user journey + worked with multiple stakeholders (internal and external) to ensure all copy was SEO-friendly. This included hotel offers, landing pages, venue listings and CTA buttons.
⭐ Conducted a content audit of Singapore Travel Guide. Also revamped over 50 articles for SEO purposes, assigned rewrites to freelance writers, and shared feedback with hired agency.
⭐ Produced an editorial style guide to lead the tone of MarinaBaySands.com.
welcome to my portfolio 👋